OUR VISION

Our mission is to shed light on the disparities in cancer care affecting rural communities and champion innovative solutions to close this gap.

We envision a future where every rural American facing cancer receives equitable health care, ensuring no one is left behind in the journey toward healing and recovery. 

OUR WHY

Rural communities face higher poverty, lower educational attainment, and fewer public health resources than urban areas. Social determinants of health—like food deserts, transportation barriers, and limited job opportunities—strongly impact rural well-being.

Rural America is diverse, with varying health outcomes across regions and populations, including Blacks in the South, Latinos in the West, American Indians, Alaska Natives, Native Hawaiians, and Pacific Islanders.

Rural residents are more likely to be uninsured, exposed to environmental hazards from agriculture and industry, and to lack broadband and telehealth access. Medical mistrust, misinformation, and discrimination further limit care.

Infrastructure challenges—especially scarce public transportation, hospitals, and specialty care—force many to travel long distances for services. Reliance on single-industry economies also leads to instability and persistent poverty.

Despite these barriers, rural communities show strong resilience and social connection. Improving infrastructure, broadband, transportation, and social supports is essential to advancing rural health.

MEET OUR FOUNDERS

  • Wade Swenson

    FOUNDER & PRESIDENT

  • Emily McGovern

    CO-FOUNDER & BOARD CHAIR

  • Abby Swenson

    CO-FOUNDER

  • Zack Schroeder

    CO-FOUNDER & TREAUSURE

MEET OUR ADVISORS

  • Valerie Davis, CNP

    Eisai

  • Josh Pritchett, MD

    Mayo Clinic

  • Jasmine Kamboj, MD

    Mayo Clinic

  • Isaac Chambers, MD

    HaysMed

  • Ruihling Yuan, MD

    Self Regional Healthcare

  • Tom Mueller, MS, PhD

    Kansas Center of Rural Health

  • Aquino Williams, MD

    Lakewood Health Systems

  • It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world.

  • It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world.

  • It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world.

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